How Pharmacies Across Australia Elevated Health Visibility with TouchBio’s Display Competition 2025
From eye-catching displays to meaningful community engagement, Australian pharmacies proved that health promotion can be both creative and impactful.
Here's how more than 100 pharmacies nationwide turned their shelves into platforms for preventive care.
Why In-Store Visibility Matters for Self-Testing Products
In today’s retail pharmacy landscape, the demand for self-testing kits is rising rapidly. As Australians become more proactive about health, pharmacies play a pivotal role, not just as dispensaries, but as trusted hubs for education and access.
The TouchBio Pharmacy Display Competition 2025 was launched with one goal:
Put self-care front and centre.
The Campaign at a Glance
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Duration: May 12 to June 30, 2025
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Participants: 50+ Australian pharmacies nationwide
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Categories: Best In-Store Display, Best Window Display, Best Counter Display, Best Social Media Engagement
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Judging Criteria: Visibility, Creativity, Execution Quality, and Social Engagement
Pharmacies were invited to create creative displays using TouchBio’s self-test range, spanning across multiple categories:
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RSV, Flu A/B, COVID-19 Tests
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UTI, Vitamin D & Iron Tests
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STI Rapid Test (Chlamydia & Gonorrhoea)
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Drug of Abuse (DoA) Saliva & Urine Screening Kits
🏆 Meet the Winners
Across the country, displays took form in window fronts, counter tops, end-of-aisles and other high-traffic places. Here are some of the standout entries that caught eyes and drove conversations:
🥇 Best In-Store Display
Winner: TerryWhite Chemmart Bellbowrie
🥇 Best Window Display
Winner: Ramsay Pharmacy Cleveland Central
🥇 Best Counter Display
Winner: Good Price Pharmacy Everton Park
🥇 Best Social Media Engagement
Winner: Priceline Pharmacy Browns Plains
Blending In-Store & Digital Impact
Pharmacies also posted their displays on social media, tagging TouchBio’s official pages and encouraging community interaction.
This not only amplified the message but introduced self-testing products to new digital audiences, creating a bridge between physical visibility and online awareness.
Why This Matters
1. POS Displays Influence Purchasing Behaviour
Health-focused end-cap shelves and counter stands dramatically increased curiosity and engagement especially for products patients didn’t know were available over-the-counter (OTC).
2. Staff Engagement Drives Conversations
Pharmacies that involved staff in educating customers about TouchBio kits reported higher in-store product interaction and sales.
3. Self-Care Is Becoming Mainstream
From UTI to STI to general wellness screening, more consumers are taking health into their own hands and pharmacies that move first with this shift will lead the future.
What’s Next for TouchBio?
With strong participation and overwhelmingly positive feedback, TouchBio is gearing up for more retail activation campaigns in the coming months.
Whether it’s peak flu season promotions, women’s health, or drug screening screening period, the momentum continues.
📢 Want to be part of the next campaign?
👉Contact us at touch@touchaustralia.com.au
👉Follow us on Instagram, Facebook or LinkedIn to stay in the loop.
This competition was more than a display, it was a movement in retail health innovation. And with more Australians turning to pharmacies for fast, accessible answers, now’s the time to step forward and stand out.
Better health starts with better access—right where people shop.
